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Who we are

Our purpose

We exist to help businesses and brands create greater value through aligning strategy, culture, and talent across all levels of their organisation.

Our vision

To help businesses realise their full potential through strategic alignment for the benefit of society.

Our Values

Our core values are an active part of everything we do. Each one reminds us to stay true to ourselves while driving amazing outcomes for our clients.

Entrepreneurial spirit – courage to shape a better future
Excellence – execution matters
Balance – in work and life
Passion – committed in heart and mind

Meet the founders

We each bring something different to a thoughtful, tightly knit team.

Nick Hughes

Nick is a driven, commercial minded sales leader, who has been the head of sales in the UK and further afield for a number blue chip international businesses within a diverse range of sectors. It is his desire and mission to develop todays salespeople into tomorrow’s sales professionals and leaders of the future with strategic and disruptive thinking.

Starting his own career over 25 years ago, he has led teams from transactional relationships to strategic supplier positions, from technical long cycle sales processes and shorter FMCG sales cycles, across numerous sectors and markets. His mantra throughout his career has always been make your customer centric to your business and delivering stakeholder value is delivered through longer term, mutually beneficial commercial relationships.

Away from work, Nick continues the coaching ethic by coaching youth football in the Oxfordshire area.

Find out more about Nick here

Linda Hughes

Linda is an innovative, self-directed, and driven Transformational Change Agent with comprehensive experience across B2B, B2C, engineering, manufacturing, energy, hospitality, aerospace, professional services, construction, and corporate sectors. Fellow of the CIPD, with a pragmatic approach to applying best practice methods and frameworks, establishing dynamic and high performing workforces for £Multibillion / million turnover businesses.

A collaborative approach to successful transformational leadership, engaging with business stakeholders at Board / C-level, and with 3rd parties, delivering ‘first class’ business operations, change and transformation. Her areas of expertise extend to: HR Strategy, HR Transformation, Change Management, Strategic HR. Management, Workforce Planning, Talent, Wellbeing, ED&I, HRIS and Business Process improvement.

Away from work Linda enjoys exploring her creative side in a variety ways.

Find out more about Linda here